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The role of the corporate sponsor has long been recognized in auto
racing as a major and necessary component of the sport. Rugby, basketball, hockey and other team sports do not permit the
direct commercial sponsorship association that is offered and nurtured
in auto racing. Recognition of the sponsor and its products or services is
an accepted way of life for motorsport.
As a marketing vehicle, auto racing is a proven winner. Racing is regarded as an exciting, glamorous,
unique and effective marketing tool.
A company involved in motor sports can get its message across to
thousands of potential customers, generate good will in the community and
most importantly, increase market share and profits.
Pure and simple,
sponsorship of a race team is a marketing ploy, designed to
increase customer loyalty, brand recognition, improved relationships,
and ultimately increased sales.
Motor Racing involvement is an effective way for a new, small or
medium sized company to grow. A carefully executed marketing program can
result in a great increase in brand identity and product loyalty. The
investment need not be large because a small increase in market share
means much more to a smaller company.
Cars serve as moving billboards for the sponsor's logo.
Both on the track and travelling to and from events, your logo will be
on display to thousands potential customers.
Drivers and team uniforms, along with event and race circuit
publications carry prominent sponsor identification, which give the sponsor
additional visibility
In-store product displays using a racing theme, coupled with a
meet the driver
session or a racing car on display, generate additional traffic into
retail stores.
Corporate trackside hospitality provides for a unique way to
entertain clients, employees and VIPs.
We have several sponsorship options
available depending on how much money you want to
spend and how much exposure you seek.
or we can tailor a package
specifically to your needs.
Become a Sponsor Now
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